To launch the new Adobe Stock feature in photoshop we challenged digital artists to re-created famous lost and stolen masterpieces entirely out of Adobe Stock photography without ever leaving photoshop.
D&AD • Gold Pencil
CANNES • Silver Lion and Short list
ADC • Gold, Silver and Bronze
ADDY • National Gold, 2 Silver
For decades, automakers have either mindlessly churned out the same old mid-sized sedans, or have given up on them altogether. So, Kia created the K5 to breathe new life into this stale category.
To launch it, we created K5 LIVE – a campaign full of never-before-done stunts to capture the excitement of driving again. And partnered with Hollywood’s best stunt directors, coordinators, and drivers who have worked on films like Baby Driver, Ford v Ferrari, Drive, and Black Panther, to pull it off.
We kicked off the campaign with a 17-min live-streamed event for millions of people quarantining at home. Released content every month to keep things fresh. And topped it all off with an Emmys partnership, where the K5 delivered awards to winners in real-time. And we premiered our never-been-done Flat Spin 360 stunt.
This entire campaign was developed, created, and launched during a pandemic. With one of the best teams I've ever worked with.
Over 4.2 million children struggle with homelessness in America.
Inspired by Josh Jacobs, a young man who was formerly homeless as a child, but through hard work became the star running back for the Oakland Raiders, Kia wanted to generate awareness of this issue. And build upon their purpose-driven initiatives on Super Bowl Sunday. But a commercial wasn’t enough.
So, to actively help fight youth homelessness, we created the Yards Against Homelessness initiative. Where Kia would match every yard in the Super Bowl with $1,000 to donate. And a text-based system the entire nation could use to donate, too. An effort that raised over $700,000 on game day.
Then, inspired by the effort, Kia surprised us and the nation by rounding up their donation to $1,000,000 the day after the game. And with the help of thousands more who took to their phones to donate as well, we blew our fundraising expectations out of the water. But most importantly, we were able to help kids continue to drive forward, just like Josh.
A horde of Vikings drive a RAM truck across the Icelandic tundra towing a massive Viking ship, all while singing a fast-paced version of Queen’s “We Will Rock You.” Their journey continues overseas to Minneapolis to see the Minnesota Vikings play in the Super Bowl but they are in for a shocking surprise. Luckily, they are driving a truck that is indeed “ready for the unexpected.”
We created the Conscious Creative Movement for the 4A’s as a web series of TED style documentaries that highlight creatives that use their ingenuity to change the world for the better.
My creative partner Nick Micale and I have overseen the creation of these videos from the vetting process and interviews to filming and editing. We’ve been excited to see these videos grow from a small website we built into a huge movement of change and positivity.
Adobe Marketing Cloud provides a number of useful tools to service businesses and their customers better.
CANNES • Shortlist Film Craft
The San Francisco Sit and Lie ordinance created in 2011, made it a crime to rest for more than 3 minutes on public property at any time. This law, directed at the homeless, made it legal for the cops to push the homeless around and out of view. Keep The Meter Running was my protest to this new ordinance.
ANDY • Best in Show
CLIO • Gold
ADC • Gold
ADDY • Best in Show
BEES AWARD • Gold
It’s hard for milk to compete with crazy fizzy sodas and neon-colored sports drinks. That is, until you get out a plate of cookies. Or a bowl of curry that's just a liiiittle too hot.
ADDY • National Gold & 3x Silver
In 2016 we ran Chester Cheetah for mayor in the actual town of Chester, Montana. The whole town got to participate, even the incumbent mayor Noel Walston played along.
ADDY • National 2 Gold & 2 Silver
To prepare for "Watchathon Week," a seven-day binge-watching TV event, Xfinity wanted superfans to get even more invested in their favorite shows. So we partnered with Airbnb to let fans actually live like their favorite characters.
ADDY • Silver
CMA • Gold
Just a few of the KIA spots I have produced at David and Goliath.
When you check in on a Princess cruise you check out from everything else.
A campaign about the calming powers of drinking Milk before bed.
ADDY • 4 Gold & 3 Silver
ONE SHOW • Merit
Love is a two way street and guys need to feel pampered too. So we worked fast and furious to create a social campaign to show your love for the guy in your life with the Doritos Bouquet.
This entire campaign from start to finish was created in the three weeks leading up to Valentines Day.
In 2016 California was in a sever drought. Most people think about conserving water by showering less but what most people don't know is that a simple decision in the grocery aisle could save hundreds of gallons of water. So I did a little guerrilla marketing of my own and created replica supermarket stickers that replaced the cost of products with its weight in water.
These series of comics were created in response to the United Nations request for a PSA regarding Covid health and hygiene. We decided to empower kids to feel like superheroes by practicing CDC health guidelines.
